Communication of all kinds is necessary, and needs to be addressed on all levels. Over the last few weeks, MBCN has turned the wave for the deaf community by spreading awareness about the significance of sign language across Noida and beyond, through their Connecting Signs campaign. The resounding success of this powerful initiative has broken certain taboos and apprehensions that exist even today.
Needless to say, sign language helps us bridge the gap between those who have the ability to hear and those who don’t. By using different hand gestures and signs, the MBCN kids with special needs have imparted a rare gift of knowledge to the community at large. Here’s how!
Connecting Signs started off with a poignant video showcasing the Indian national anthem in sign language, performed by the MBCN kids. The beautiful expressions brought the song to life for all, and created ripples of heartfelt emotions on a large scale. Currently, the video has crossed two million views on Facebook. Haven’t seen it till now? Watch it here:
Besides the deeply felt video, the children at MBCN took the bull by the horns and visited several renowned institutions, schools and corporates all over Noida, where they taught sign language to eager audiences. The various people who were a witness to this ongoing campaign were enthralled to gain such keen insights into the lives of those who cannot hear or speak.
From well-known banks such as ICICI, Yes Bank and HDFC, to Domino’s Pizza, Jaypee Hospital, Wave corporate office & mall, Oracle, Genesis Global School, police station and fire station – the MBCN kids left no stone unturned in educating the masses on emergency signs, medical help and self introduction in sign language. You can catch the different videos here:
How would you get to know if a deaf person needs a glass of water? Or if he/she needs medical help? Connecting Signs has not just showcased sign language as a necessary skill for all, but has also raised the awareness bar to a completely different level. It has not just opened our eyes to a whole new world, but has also made us realise that the deaf and dumb need to be included in every way, as they too have immense talent and capabilities, that can make an immense difference to the small world we live in.
Connecting Signs has been a success for MBCN in every way possible, and has gone to great lengths to ensure quality life for people with hearing and speech impairment. But more than being a successful campaign, it has been a step in the right direction for our society as a whole. Connecting Signs has facilitated a wider channel of communication, which creates better understanding and acceptance of those who need our help and care.